Projektit – Tilitoimisto Auctora

Holistic design for a friendly accounting firm

HOLISTIC APPROACH

Strategy doesn’t exist if it’s not implemented, and service design is not really implemented unless it’s fully internalized inside the company. To me it’s important not only to listen to the users, but also the employees. I try to find a design solution that unifies the visions of what the product or service should be and could be.

DESIGN

Accounting firm Auctora has been an amazing client for allowing me to pitch in in all aspects of their marketing and branding strategies.

I have gotten to know the client, and we have been updating their websites and marketing strategies, and refreshing their brand, based on the company’s strengths and customer service’s innate hearty approach.

As a starting point for the redesign I wrote down brand values for the company. Their new slogan became ‘The friendliest accounting firm in Finland’.

As many of the accounting groups have gotten big and faceless in the past few years, we decided to take an opposite approach. I designed ‘a brand character’, dressed as vintage accountant, to reflect the personal service of the ‘good old times’.

For the sense of ownership, all the employees were involved in the brand photoshoots. 

We changed the whole communication language of the company into more casual, easily approachable, and understandable.

Currently, I’m redesigning company’s brochures, templates, and social media presence. And we keep developing company website.

The new brand image and communication style have received positive feedback from both old and new clients, as well as from the employees.

Katso seuraava projekti